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Studio Chan supported the development of the Greenworks utensil range, helping elevate a functional kitchen category into something more tactile, engaging and visually considered.
The project focused on improving how users perceive, pick up and interact with everyday utensils. Rather than treating each piece as a purely practical object, the range was developed around a more refined design language — softer forms, clearer ergonomics, improved handle proportions and a stronger sense of visual cohesion across the collection.
The aim was to make the products feel more enjoyable to use. Small details in shape, grip, balance and finish were considered to encourage interaction, creating utensils that feel approachable, useful and better suited to modern kitchen environments.
Studio Chan’s role covered product development, form refinement, design language, usability considerations and visual elevation — helping shift the range from basic kitchen tools into a more desirable product family with stronger shelf and in-use appeal.
credits
The original pot sample had a tendency to topple over, particularly when holding taller or heavier utensils. This made stability a key design requirement rather than a secondary detail.
The redesigned form focused on creating a more grounded product with improved balance and a stronger sense of weight at the base. This helped the pot feel more secure in use, while also giving it a more confident visual stance on the countertop.
The ribbed texture was introduced as both a functional and aesthetic feature. It gives the pot a more tactile surface when handled, while also creating light, shadow and visual depth across the form.
This detail helped elevate the product from a plain container into something more distinctive and design-led. The texture adds perceived value without relying on complex construction, making it suitable for a commercially accessible kitchenware range.
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