Studio Chan supported the product development of a licensed wooden figurine collection for Boyhood, helping transform beloved 2D characters into market-ready 3D forms.

The project spanned three internationally recognised IPs — Hello Kitty, Moomin and Paul Frank — each with its own visual codes, character proportions and licensing sensitivities. The challenge was to preserve the instant recognisability of each character while adapting them into Boyhood’s world of crafted wooden objects: simplified, tactile, collectible and production-ready.

Studio Chan’s role focused on the development stage, taking flat character artwork and resolving it into three-dimensional figurine forms suitable for manufacture. This involved interpreting proportions, refining silhouettes, simplifying details, and considering how each character could be translated through wood without losing personality or brand accuracy.

The work balanced character fidelity with material reality — ensuring the final forms could work as desirable design objects while remaining true to the original licensed IP. Across the range, the development process helped bridge the gap between illustration, collectible design and manufacturable wooden product.